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How to write irresistible CTAs
It might be small, but the call to action (CTA) on your website is one of the most important pieces of marketing copy you’ll ever write. It’s your way of driving conversions and moving your potential customers further down the funnel. There are a few tricks to writing the most effective CTAs – such as using action-packed text, dynamic colours and eye-catching buttons. So read on and discover what will work for you.