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Whether your building a new website or updating your current one, your target is to maximise the number of visitors to your site and to make each visit valuable to your business. What will work best for you, of course, depends on your target audience and desired outcomes – when it comes to websites, it’s definitely not a case of one size fits all. However, we’ve lined up some professional tips that can be applied to most websites and should enhance your online success.


  1. Keep your pages clean – there’s nothing worse than a cluttered webpage, with banners and sidebars and pop-ups all obscuring the main event. It you want your visitor to focus on something, don’t add distractions and don’t complicate it.
  2. Use images that contain people – and combine them with testimonials for a strong sales message. Pictures of people on your website make it appear friendly and approachable – in other words, give it a human face. And it will work better if it’s real people who work for you rather than stock photos, which often look contrived.
  3. Use colour to signal emotion and to draw your visitors towards your call to action. In particular, make your call to action button stand out with a bright colour that’s in contrast to the other elements on the page.
  4. Say what you mean – when it comes to headings and sub-heads, be clear and concise so your visitor can quickly find what they need on the page. Attention spans are short and if readers have to guess what you’re referring to, they’ll soon lose interest and go elsewhere.
  5. Keep it short – say what you need to in as few words as possible, and in short boxy paragraphs.
  6. Use testimonials – but use them on every page. If you put them on a page on their own, they’ll languish unvisited. Instead, keep them concise, but put them where they’re relevant.
  7. Make your sign-up forms work for you – make them stand out on the page, be clear what the reader is signing up for and let them know how popular it is by saying how many people have signed up already.
  8. Plan your page structure – put the most important information at the top and use strong colours to catch the eye. At the same time, put any links that might cause your visitor to leave the page at the bottom – you don’t want to let them go till they’ve read the whole message.
  9. Say what you do at the top of the page and include keywords – make it easy for your visitor to know they’ve arrived at the right place.
  10. Use a standard webpage layout to make it easy to navigate. This means the logo at the top left, navigation in the header, a search bar at the top and social media links at the bottom.
  11. Use mobile responsive design because now more people than ever are likely to look at your site on their mobiles rather than on bigger screens.
  12. Make sure your site quickly answers the most frequent questions visitors have – because if you don’t answer their questions, they’ll leave the site.


When it comes to planning a website there’s definitely a lot more to it than meets the eye. If you want some advice and professional input, talk to the web experts at Inside Creative – we’ll be happy to design a website that will fulfil all your business needs.

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