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There are times when simple ink-on-paper isn’t enough – when you’re looking to make an instant impact with your brochure, flyer or leaflet. This is the moment to consider embossing, foiling or choosing a speciality paper stock such as German etching or vellum. These techniques can lift your printed item above those of your competitors by adding a touch of quality or some extra sparkle to your offering.

Embossing

Embossing is the process of creating a raised image on your paper. Heat and pressure are applied to imprint the design, and the result is a three-dimensional raised area or depression that is instantly more tactile as well as having visual impact. Embossing is achieved by creating a metal die that is the negative of the required design, and then using it to stamp a permanent imprint on the paper.

Embossing can be used simply on its own – blind embossing– or in conjunction with inks – colour register embossing. There are several additional processes that can be added to embossing. For example, pastelling or tint leaf embossing will create an antiquated appearance, while glazing will give a shiny, varnished effect. Scorching can give embossed work a more gritty look and appeal.

Embossing can be used for paper products such as leaflets, invitations and book jackets, as well as on a range of other materials such as leather, bonded leather and rubber. It’s suitable for folders, travel wallets, passport holders, laptop bags, key fobs and luggage labels.

Foiling

Foiling is a popular finishing technique that can add a real touch of quality to your printed work. Gold, silver or metallic coloured foil is bonded to the surface of your paper or substrate for a really spectacular finish. The technique can also be executed using white, clear or coloured films to vary the effect, along with satin, matt or pearlized finishes. You can even choose to use holographic film for a stunning effect or to add a security feature to tickets and vouchers with a custom holographic foil that would be difficult to forge.

Foiling works well on papers, boards, plastics and laminated sheets, and even leather and textiles can be foiled. It works best on uncoated papers, creating a clear contrast between the shiny and more porous surfaces and it’s ideal for company logos and small designs. The effect is achieved by using heat and pressure to bond the adhesive-backed foil to the substrate. For extra impact, foiling can be done in conjunction with embossing to create a raised metallic area on your print.

Speciality papers

As well as using different printing techniques to make your brochure stand out from the crowd, your choice of paper can convey a message as well. There’s nothing that says quality more than a brochure printed on heavy, luxurious paper such as vellum, German etching or parchment. High gsm and textured surfaces can make a printed work into a textile experience that works well for high-end corporate communications, luxury product sales, smart stationery and speciality packaging. Lustrous surfaces can be used to create elegant invitations with pearlescent coatings, while grained and watermarked papers can convey a sense of professional gravitas.

For more information on printing techniques and speciality papers,get in touch with Inside Creative to discuss your next project.

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